Articles

I’ve been spending a lot of time lately looking for ways to simplify my Direct Marketing business. Not just for myself, but for clients and co-workers as well. Our industry as a whole has gotten unnecessarily complicated and it’s driven us to the point of analysis paralysis. I see it every day. Rather than moving

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Articles

Online advertising as we know it is about to change forever. I know you’ve probably heard dramatic headlines like that before but in this case, it’s the literal truth. And if you’re an advertiser, a publisher, or an affiliate marketer than 2021 may dramatically change how you run your business. So what’s going on? What’s

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Articles

In one of my previous posts I mentioned a really great tool called lucky orange. Well lately I’ve been using it a lot to observe interactions that visitors are having with my sales funnels. And one of the things that I’ve noticed that has been incredibly consistent across the board is how important it is

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Articles

I’ve been burned again. You figure after doing this line of work for over a decade that I’d learn, but nope. And I guarantee every single person reading this is going to make the exact same mistake I just made at least once. So if this short little article can help you avoid some frustrations

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Articles

The wonderful thing about direct marketing is that if you understand how it works, you can apply it to any product or service, in any circumstance and know it’s going to drive sales.  It gives you the ability to generate sales whenever you’d like. And to be honest, it’s fairly easy. You just need to

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Articles

Good morning, good morning everyone! I figured I’d write a short blog post because well… I haven’t really written anything in a while. Funny enough, I’m actually dictating this post from my phone. Which makes today’s tip even more relevant. So keep reading to learn how you can boost your sales in less than 15

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Articles

If you haven’t heard of direct marketing, in a nutshell, it means using your marketing materials to get someone to respond to your advertising NOW, instead of later. And it’s the most effective form of marketing there is. Brand marketing = see brand may times, buy once. Direct Marketing = see an advertisement once, buy

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Articles, Case Study

In the video below you’ll learn about a simple technique almost any business can use to instantly generate sales and build an asset you can advertise to for FREE at the same time. I hope you enjoy it and if you have questions, let me know. 

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