I’ve been spending a lot of time lately looking for ways to simplify my Direct Marketing business. Not just for myself, but for clients and co-workers as well. Our industry as a whole has gotten unnecessarily complicated and it’s driven us to the point of analysis paralysis. I see it every day. Rather than moving

In one of my previous posts I mentioned a really great tool called lucky orange. Well lately I’ve been using it a lot to observe interactions that visitors are having with my sales funnels. And one of the things that I’ve noticed that has been incredibly consistent across the board is how important it is

I’ve been burned again. You figure after doing this line of work for over a decade that I’d learn, but nope. And I guarantee every single person reading this is going to make the exact same mistake I just made at least once. So if this short little article can help you avoid some frustrations

The wonderful thing about direct marketing is that if you understand how it works, you can apply it to any product or service, in any circumstance and know it’s going to drive sales.  It gives you the ability to generate sales whenever you’d like. And to be honest, it’s fairly easy. You just need to