Good morning, good morning everyone! I figured I’d write a short blog post because well… I haven’t really written anything in a while.
Funny enough, I’m actually dictating this post from my phone. Which makes today’s tip even more relevant. So keep reading to learn how you can boost your sales in less than 15 minutes with a quick, painless, free trick.
Whenever you write anything, take a break afterwards, wait 15 minutes and come back and read it out loud. Here's why…
When we’re taught how to read, we’re taught to sound things out. And while this may be helpful for learning how to read, it's actually quite a hinderance when it comes to reading as an adult. The reason, we can only read as fast as we can speak. Incidentally this is how speed readers are able to read so quickly. They've trained themselves not to read out loud in their head! This phenomenon is called subvocalization.
So what happens when your customers read material that is full of grammatical errors, sentence structure problems or just doesn't flow well? It introduces friction into your writing. The more friction you have, the more likely people are to abandon your article, sales letter or post.
So the next time you write something, take a break. Go for a walk. Have a coffee. Do whatever you need to do to stop thinking about work. Then when you've had some time to relax, come back and read it out loud. I guarantee you'll find areas that can be improved. Keep in mind, the more you can get your customers to read and engage with your material the more sales you’ll make.
That's it for me today guys. Have a great day and chat soon.